Lucas Late Models Expand TV Package
WAYCROSS, Ga. – The Lucas Oil Late Model Dirt Series has announced a 50 percent increase of its award-winning TV package for the upcoming 2014 season.
Lucas Oil Products, Lucas Oil Production Studios and the series’ Team Lucas Partners have made it possible for fans to view more than 75 hours of LOLMDS programing on four major networks. The series TV package will air on MAVTV, CBS, CBS Sports and NBC Sports networks.
For the first time in series history, the stars of the Lucas Oil Late Model Dirt Series will compete live on MAVTV American Real Network. The monumental event will air from East Bay Raceway Park in Gibsonton, Fla., on Feb. 13. MAVTV has signed renowned motor racing broadcaster, Dave Despain to host the live event. The 38th Annual Winternationals at East Bay has a long tradition of producing some exciting finishes on the extremely racy quarter-mile bull ring.
The 2014 TV package will also include a CBS broadcast of the Lucas Oil Show-Me 100 – Presented by ProtectTheHarvest.com for the fourth consecutive year. The annual crown jewel event takes place at the “Diamond of Dirt Tracks,” Lucas Oil Speedway in Wheatland, Mo. The Show-Me airings have produced the highest viewership of any series event televised over the past three years. The event will also air on CBS Sports Network and MAVTV in 2014.
“We are thrilled to announce our expanded TV package for the 2014 season. We take great pride in announcing our first live broadcast on MAVTV American Real from East Bay Raceway Park on Feb. 13. This is going to be a great show for all of our loyal fans to tune in and see all the exciting action from East Bay,” said Ritchie Lewis, director, Lucas Oil Late Model Dirt Series.
“Everyone at Lucas Oil Products has really worked hard to help build MAVTV American Real and offer even more dirt late model racing on mainstream TV in 2014. Forrest and Charlotte Lucas, along with the executive staff of Lucas Oil certainly deserve to be commended on this wonderful accomplishment with MAVTV. Our loyal fans, series sponsors, Team Lucas partners, and the ever-important sponsors of the race teams that compete each week will benefit from the increased TV airings,” Lewis said.
There will be fifteen (15) events on the series schedule to broadcast on TV this season. Series events scheduled to air on TV in 2014 include: the Feb 7-8 events from the Super Bowl of Racing – Brunswick, Ga.; East Bay Winternationals (live) – Gibsonton, Fla., on Feb 13; the Feb 14-15 events from the East Bay Winternationals – Gibsonton, Fla.; the Show-Me 100 – Wheatland, Mo., from May 24; the Clash at the Mag – Columbus, Miss., from June 14; the July 11 Battle at the Beach – Pontoon Beach, Ill.; the July 12 Diamond Nationals – Wheatland, Mo.; the Aug. 9 North/South 100 – Florence, Ky.; the Aug. 16 Topless 100 -Batesville, Ark.; the Aug. 23 Whiskey City 50 – Lawrenceburg, Ind.; the Sept. 27 Lucas Oil Late Model Knoxville Nationals – Knoxville, Iowa; the Oct. 4 Dixie Shootout – Woodstock, Ga.; and the season finale on Oct. 18, The Dirt Track World Championship – Portsmouth, Ohio.
The 2014 TV air dates and times will be released soon and posted on the series official website at www.lucasdirt.com.