Blue04 Partners With X-DRL
While many creeks have risen with the mayhem of recent summer showers, the X-DRL’s upcoming “Mayhem at the Creek” promises everyone at the renowned Maryland Int’l Raceway will rise from their seats when the world’s fastest door-slammers take to the track starting at high-noon next Friday.
The X-DRL comes in with renewed energy, thanks to a new relationship with Blue04, the premier oxygen enhanced electrolyte water beverage and X-DRL’s new title sponsor.
“Along with the addition of a substantial title rights program, Blue04 has given the X-DRL the opportunity to establish a distribution network selling Blue04 to raise additional capital to support the league,” stated X-DRL President Jeff Mitchell.
“We’ve already sold over a dozen truckloads of this premium beverage and all of the revenue generated is going directly to the X-DRL. We hope to have Blue04 at every race track and race-fan owned business who uses water in the future. This is an incredible opportunity for the racing community to embrace a new business model that goes beyond traditional sponsorship in their financial support.”
Beginning at the Mayhem at the Creek, fans will start to see the influence of this partnership including cases of water available in the registration trailer for race teams to purchase.
As with a majority of first year startup businesses, the X-DRL has been challenged by many factors to perform at the level of its initial business plan.
“X-DRL’s core management is committed to provide a premium experience for both racers and fans of the sanction, and while change is inevitable, we will embrace those changes and do what it takes to overcome the short-term adversity that has confronted this organization,” Mitchell said.
One such change is the decision of Chris Bell to step-down as the X-DRL Operations Manager. Chris’ has been instrumental in guiding the X-DRL thru the establishment of the sanction and his efforts are very much appreciated. Numerous resources are being engaged to fulfill his position. The level of experience and professionalism Royce Miller and the staff at MIR bring to the table will assist in a smooth transition in relation to the upcoming event. Chris’s departure was amicable and he continues to remain in open communication with key personnel at the X-DRL.
Related to “Operations” is an additional change that is of the utmost importance to the participants of any professional competition where performance is rewarded financially. As a result of support from Blue04, starting with the event at M.I.R., all teams will be issued their payout at the conclusion of the event. Any, and all remaining outstanding performance awards will be paid in full no later than Aug. 15, 2013.
“Moving forward, we believe a stated pay-out policy will help alleviate frustrations and we are thrilled to be in a position to pay our racers at the conclusion of each event,” stated X-DRL President Jeff Mitchell.
With sincere disappointment for all X-DRL fans from the city of Dallas, Texas, and all surrounding communities, uncertainty surrounding the ownership at Dallas Raceway have failed to yield a position of confidence, so this event will be removed from the 2013 schedule with no replacement. The X-DRL will contact racers who were pre-registered to refund their fees or apply them to future events.
“Work has already begun on the 2014 schedule and we hope to include a Texas race next season,” Mitchell said.