Kristi R. King has been promoted to senior director of communications and consumer marketing at Talladega Superspeedway. King has been with Talladega Superspeedway since 2004. . . Toyota Speedway at Irwindale (Calif.) has agreed to a sponsorship partnership with the California Highway Patrol, which includes title sponsorship of the July 4 California Highway Patrol 200 NASCAR Camping World West event. The partnership also provides the law-enforcement agency with year-round branding presence on the speedway’s oval track and drag strip, career recruitment and community relations activities and the promotion of safe-driving messages during events. . . Speed has hired veteran NASCAR crew chief Doug Richert to provide analysis for multiple NASCAR programs, with a lead role during the Chase for the NASCAR Sprint Cup in the weekly news program “The Speed Report.” Richert, who served as crew chief for three-time NCTS champ Ron Hornaday, Jr. and 2003 NCTS Rookie of the Year Carl Edwards in the NASCAR Craftsman Truck Series, will also work in the Speed booth for select NCTS races. . . Dorna Sports, organizer of the MotoGP World Championship, has agreed to a five-year extension of its contract with Mazda Raceway at Laguna Seca, keeping the Red Bull U.S. Grand Prix there through 2014…After being rained out over the weekend, the URC Sprint Car Series event at Penn Can Speedway has been rescheduled for Aug. 8.