IRWINDALE, Calif. — The Southern California Toyota Dealers Advertising Ass’n and Irwindale Speedway officials used the 10th anniversary of the track to announce a multi-year naming rights contract, which will see the half-mile asphalt oval known as Toyota Speedway at Irwindale.
“On behalf of the Southern California Toyota Dealers Ass’n, we are very excited about our partnership with Toyota Speedway at Irwindale,” said Clifford Cummings, president of Toyota of San Bernardino. “It is a popular facility among motorsports enthusiasts and features some of the most entertaining racing action anywhere in the country. Just as important, the partnership with Toyota Speedway provides our dealers with the opportunity to conduct promotions and ancillary activities with the facility as well as showcase Toyota’s versatile lineup of vehicles in a unique environment.”
“We are proud of our partnership with Toyota and the Southern California Toyota Dealers Ass’n and to be associated with one of the most successful companies globally as well as a dealer association that is arguably the best in the country,” said Bob DeFazio, vice president and chief operating officer of Toyota Speedway at Irwindale. “Their business vision and promotional clout is impressive and we are honored that Toyota Speedway will play an important role for them in the Southern California market.”
Toyota will have an extensive branding presence at the Speedway, including signage on the oval track and drag strip as well as an interactive vehicle display. Toyota dealers will utilize corporate hospitality and event tickets for dealer promotion and entertainment activities.