Verizon IndyCar Series

blu eCigs Supports Rahal Letterman Lanigan

BROWNSBURG, Ind. — blu eCigs, the electronic cigarette brand, will be the primary sponsor of the No. 17 Rahal Letterman Lanigan Racing Indy car driven by Mike Conway at the Toyota Grand Prix of Long Beach April 19-21.

In addition, blu eCigs will be an associate sponsor of the team’s No. 15 Indy car driven by Graham Rahal for the full 2013 season. The partnership will include both strategic branding and personal services as blu eCigs will take on a high-profile role in open-wheel racing across the Indy car team.

“We’re excited to be breaking into IndyCar racing with Rahal Letterman Lanigan Racing, an iconic organization which has a deep championship legacy in the sport,” said Jason Healy, president of blu eCigs. “We’ve seen a very positive response by fans and crew alike from our previous involvement in motorsports, and feel we can create some really engaging marketing and promotional opportunities and drive excitement throughout the 2013 season.”

 

Posted by on Feb 20 2013 Filed under IndyCar, Latest Headlines, Verizon IndyCar Series. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.

Stay Connected!

Join our mailing list to receive the Daily News Update, Special Offers from NSSN or our trusted partners, or BOTH! You can opt-out anytime and we promise not to spam you!
Email:

Please Support NSSN’s Sponsors




Follow NSSN On Facebook!