Magneti Marelli Backs Schmidt Peterson
INDIANAPOLIS – Magneti Marelli, a global automotive systems and component supplier, has chosen Schmidt Peterson Motorsports as its sponsorship visibility vehicle in the IZOD IndyCar Series for the 2013 season.
Magneti Marelli Motorsport, is supplying fuel system components and technology to several IZOD IndyCar Series teams. Magneti Marelli has an expanded sponsorship involvement with SPM, where its logos will be displayed on the side of the cockpit and nose of the No. 77 Schmidt Hamilton HP Motorsports entry driven by Simon Pagenaud.
“We are pleased that our technology is being integrated into the SPM team,” said Roberto Dalla, Head of Magneti Marelli Motorsport. “The sponsorship of SPM is a demonstration of our desire to strengthen our brand presence in the IZOD IndyCar Series through strategic technical collaboration.”
Team owner Sam Schmidt is happy to ally his team’s name with a company that has had a role in motorsports since 1919.
“Magneti Marelli is a name that is synonymous with all major forms of motorsports and is a leader in electronic engineering worldwide,” Schmidt said. “It is an honor for us to have them join our existing partner base.”
Its work with SPM creates a further opportunity for Magneti Marelli to design and test in an environment with extreme conditions that can be applied to mass-produced vehicles. Building a bridge between the two worlds of motorsports and road cars in a technological transfer brings added value to both areas.