Dreyer & Reinbold Aligns With Lotus
INDIANAPOLIS — Dreyer & Reinbold Racing and Group Lotus PLC will partner with Lotus to receive its engines for the 2012 IZOD IndyCar Series season.
Group Lotus Director of Motorsport Operations, Miodrag Kotur said, “This partnership means a great deal to Lotus Motorsport, it’s a clear demonstration of the progress we’ve made on the engine development and we are very happy that Dreyer & Reinbold Racing have chosen to work with us at the start of a new chapter of our commitment to the IZOD IndyCar Series. We believe that their faith in us and our capabilities as a partner will pay dividends — the numbers that are coming from our dyno testing are extremely encouraging. Our hard work is paying off and we think our partners will be very happy with the results.”
As a factory partner team, Dreyer & Reinbold Racing will be responsible for a significant amount of on-track testing, off-track research and development activities and act as a driving force to create a successful on-track product for all Lotus teams in 2012. Dreyer & Reinbold Racing is planning to run two cars full-time for the 2012 IZOD IndyCar season with an additional entry for the Indianapolis 500.
“To enter into a partnership with Lotus as a factory partner team is a huge step for Dreyer & Reinbold Racing. In working closely with the team at Lotus over the past few months, we have had unique access and awareness of their strong commitment to the IndyCar Series and the Indianapolis 500. Many of our collective efforts are already underway and we could not be more enthusiastic about this off-season’s testing and development program,” stated Dreyer & Reinbold Racing Co-owner, Dennis Reinbold.
In addition to a heightened level of technical partnership with Lotus, Dreyer & Reinbold Racing will be a valued commercial, marketing and promotional partner of Lotus moving forward. These activities will include a new co-branded logo for the team, large-scale presentation and team re-branding efforts, business development and partner sales cooperation and unique business-to-business opportunities for current and prospective Dreyer & Reinbold Racing partners. Over the course of the off-season, Dreyer & Reinbold and Lotus will communicate these initiatives and their details at a later date.
“We’re very excited at Dreyer & Reinbold Racing to have a partnership with Lotus Motorsport and to be a part of the rich and meaningful history of Lotus. The goals were simple; to partner technically with a sophisticated engineering team at Lotus to ensure on-track success in this new era of IndyCar racing, and commercially to align ourselves with the most appropriate fit to our brand, our current partners and our long-term goals in motorsports. We look forward to working extensively with the Lotus team to ensure success both on and off the track in 2012,” said Dreyer & Reinbold Co-owner Robbie Buhl.