Honda Teams With SAFEisFAST.com
LONG BEACH, Calif. – Honda has become the presenting partner of the Road Racing Drivers Club’s SAFEisFAST.com initiative.
Honda will play a vital role in SAFEisFAST’s goal of being the free resource to racers worldwide, making drivers safer by making them more competent. The partnership will see Honda’s racing arm – Honda Performance Development (HPD) – featured extensively on SAFEisFAST.com through expanded content, interactive instruction, visitor contests and the material benefits of Honda support. HPD will work closely with new SAFEisFAST.com ambassador Dario Franchitti to help promote the program worldwide.
SAFEisFAST.com already has become the most accessed driver training site in the world with over 538,200 video tutorials viewed in more than 160 countries since its launch in 2011. This partnership will further enable SAFEisFAST.com to reach aspiring race drivers around the world, educating them on a variety of subjects from mental preparation and career development to fitness and safety. The program is supported by the FIA Institute for Motor Sport Safety & Sustainability.
“To have both Honda and Dario on board is a tremendous step for our online initiative,” said Road Racing Drivers Club President Bobby Rahal. “Honda Performance Development is dedicated to educating racing drivers at all levels and we see them as a perfect partner. Alongside Dario, we aim to ensure drivers from around the world are given the tools they need to be both fast and safe on the race track.”
SAFEisFAST.com’s viewership expands beyond the young driver target and the site’s visitors now include every level of race driver, as well as parents, FIA national motorsports authorities and local organizations worldwide.
“Honda is a leader in racing, and leaders do things that improve their sport. We are delighted to be involved with a program that gives back to racing by providing important resources for aspiring drivers worldwide,” said John Mendel, executive vice president of Auto Divisions for American Honda.