Team Penske Extends Hitachi Deal
MOORESVILLE, N.C. – Team Penske has extended its partnership with Hitachi for the 2014 IndyCar Series season.
Hitachi branding will continue to adorn the No. 3 Dallara/Chevrolet driven by three-time Indianapolis 500 champion Helio Castroneves as part of the extension. Castroneves will first race in the Hitachi colors on Sunday, March 30 at the Firestone Grand Prix of St. Petersburg (Fla.), which is the season-opening event for the 18-race IndyCar Series season. Hitachi will also serve as an associate sponsor on the No. 2 Dallara/Chevrolet driven by Juan Pablo Montoya as well as the No. 12 Verizon Dallara/Chevrolet wheeled by Will Power.
“One of our goals at Penske Racing is to create true, integrated global partners for our race teams,” said Roger Penske. “Hitachi has certainly represented this type of partnership with Team Penske. Working closely with Chevrolet on the fuel injection systems on our Indy cars, Hitachi has been instrumental in many of our race wins, but our relationship extends far beyond what you see on the race track.”
The relationship between Team Penske and Hitachi began at the start of the 2012 IndyCar season. In 2013, Hitachi grew to become a primary sponsor on the No. 3 Team Penske machine driven by Castroneves at select IndyCar Series races. In addition to being a part of a number of race wins, pole positions and podium finishes since the start of the relationship, Castroneves has become an ambassador for the company through an integrated marketing campaign.