Alliance Truck Parts To Adorn No. 2
MOORESVILLE, N.C. — Team Penske announced Alliance Truck Parts will join the No. 2 Ford Fusion team as a sponsor for the upcoming NASCAR Sprint Cup Series season.
After successfully partnering with Team Penske in the NASCAR Nationwide Series for the last several seasons, Alliance Truck Parts will transition to become a primary sponsor for the No. 2 Ford Fusion, driven by 2012 NASCAR Sprint Cup Series Champion Brad Keselowski.
The distinctive bright yellow Alliance Truck Parts colors will adorn the Team Penske Ford for eight races in 2014 beginning March 2 at Phoenix (Ariz.) Int’l Raceway. Alliance Truck Parts will also be a prominent associate sponsor on the No. 2 Ford throughout the season.
“Team Penske has built a terrific relationship with Alliance Truck Parts and we look forward to having them join us in the Sprint Cup series this season,” said Roger Penske. “This is a great example of how we can build business relationships to create opportunities for our partners through our racing teams.”
Alliance Truck Parts made its debut with Penske in 2010 and expanded to a partial season primary sponsor in 2011. Over the past two seasons Alliance has served as a full-season Nationwide Series primary sponsor for Team Penske. This season will mark the first time Alliance Truck Parts has raced as a sponsor in the NASCAR Sprint Cup Series.
“This is a great opportunity for a strong new partner to join the No. 2 Team Penske Ford as Alliance Truck Parts increases its presence in NASCAR,” said Keselowski. “This is a natural partnership as Penske and Alliance Truck Parts are both strong transportation-based companies. We’re anxious to see the prominent yellow No. 2 Alliance Truck Parts Ford Fusion on the track this year.”