Earnhardt & Johnson Team With Valvoline
LEXINGTON, Ky. – Valvoline and Hendrick Motorsports have announced a first-of-its-kind consumer challenge called the Reinvention Project.
Valvoline is working with NASCAR Sprint Cup Series drivers Jimmie Johnson and Dale Earnhardt Jr. to secretly reinvent two classic Chevy trucks and will be keeping them under wraps to give fans a chance to get in on the action.
Starting today, car enthusiasts everywhere can put their know-how to the test in an attempt to guess the various features of Earnhardt Jr.’s and Johnson’s creations. A virtual garage hosted at
www.ReinventionProject.com invites consumers to select the parts that the drivers hand-picked for their high-performance trucks, from Chevrolet Performance engines, to American Eagle wheels and Goodyear tires. Clues and updates will be released via Valvoline’s social media channels – with the hashtags #TeamJimmie or #TeamDaleJr – to help participants revisit and fine-tune their online truck builds along the way.
“The opportunity to work with Valvoline on the Reinvention Project is one I couldn’t pass up,” said Johnson, driver of the No. 48 Chevrolet SS. “Having the flexibility to rebuild and reinvent nearly every part of my shop truck from the ground up is such a cool experience.”
Inside the virtual garage, fans can choose their truck parts piece by piece, including selections for body, paint, engine, motor oil, wheels, suspension and door art. The closer a fan’s truck submission is to the drivers’ final creations, the more chances they will receive toward winning the grand prize – their own classic Chevy truck. Additional prizes include signed firesuits, signed racecar hoods, and a set of American Eagle wheels and Goodyear tires.