Gordon Preparing For Run At Baja Glory
CHARLOTTE, N.C. — When Robby Gordon rolls up to the starting line for the 43rd annual Tecate SCORE Baja 1,000 in Ensenada, Mexico, his No. 1 Chevy CK-150 Trophy Truck will feature a new primary sponsor.
Speed Energy will come on board to sponsor the 2009 Tecate SCORE Int’l Off-Road Racing champion in one of the most prestigious off-road races of the year.
“This company is based on a commitment to speed, energy and relentless determination. No one personifies those values better than Robby Gordon, which makes him the perfect fit for our new SPEED Energy brand,” commented Speed Energy Drink representative Steve Nichols. “All Robby thinks about is speed, whether he is in his NASCAR [race car], his Dakar Hummer, or his off-road trucks. He’s the guy we wanted to represent the Speed Energy brand and be a major part of the ownership group.”
Speed Energy will be available nationwide in major retailers, convenience stores, grocery stores, bars and nightclubs.
“I’m stoked to race at the Baja 1000 with the support of our partners Speed Energy, Toyo Tires, Polaris, Pro Comp to name a few,” said Gordon. “I’m proud to introduce my fan base to Speed Energy, and I’m certain that once they try it they will be just as excited about it as I am. It’s a product that I’m really passionate about and one that I think has great potential. Each year I am amazed with how many fans we have supporting Robby Gordon Off-Road throughout the Baja Peninsula. That support and interest in our team combine to make this race and region an excellent place to debut Speed Energy’s sponsorship on our trophy truck.”
Several hundred competitors, including more than 35 trophy trucks, are expected to race in the Baja 1,000 across a 1,061.69-mile course stretching from Ensenada to La Paz, Mexico, Thursday through Saturday.
Gordon will roll off 10th in the trophy truck division for a race across the grueling terrain of the Baja Peninsula. Competitors racing in the trophy truck division will leave the grid in 30-second increments Thursday for the timed event. In last year’s edition of the Baja 1,000 only 56 percent of the competitors completed the full distance. Gordon not only took the checkered flag, but he went on to finish fourth in his class and claimed the 2009 Tecate SCORE Int’l Off-Road Racing championship title.
“I love racing in the Baja 1.000. It has been a long standing goal of mine to always compete in this event, even when I’m not able to compete throughout the entire SCORE schedule,” Gordon said. “My family’s roots are in off-road racing, so it’s a very important race for all of us. SCORE is one of the last true endurance racing series where you’re allowed to use both Imagineering and engineering to make your vehicle the absolute best it can be. It’s so rare in motorsports to allow teams to use their creativity to produce a vehicle that works for their driver, but it makes for some fantastic racing and it is one of the reasons that I come back to race across the Baja Peninsula year after year.”