NASCAR Partners With HP
DAYTONA BEACH, Fla. – NASCAR announced a new multi-year official agreement with HP, aligning two brands that are committed to innovation.
The new alliance designates HP as an Official Technology Partner of NASCAR and marks the expansion of a relationship that began one year ago when the companies collaborated on the development of the Fan and Media Engagement Center (FMEC). The agreement is structured to incentivize continued investment in the FMEC while exploring areas for future innovation throughout the sport.
“The expanded alliance underscores our commitment to accelerate the adoption of cutting-edge technology across our sport,” said Steve Phelps, NASCAR chief marketing officer. “NASCAR has proven to be an effective vehicle to drive innovation and will be a powerful platform for HP to showcase its state-of-the-art products, services and solutions.”
The FMEC formally launched in January 2013 and has already benefited the NASCAR industry by providing business-impacting information tailored to specific audiences within the NASCAR ecosystem, including race teams, tracks and partners. The state-of-the-art facility enables near real-time analysis and response to traditional, digital and social media. Housed in a 500-square-foot, glass-enclosed area, outfitted with state-of-the-art touch screens, television monitors and multiple seated viewing areas and work stations, the FMEC is the centerpiece to the newly designed offices that house NASCAR Digital.