Penske Adds IZOD As IndyCar Sponsor
Penske Racing has added IZOD to its growing list of sponsors for its three IZOD IndyCar Series teams. (Dan Helrigel/IndyCar Photo)
NEW YORK — Penske Racing received a lot of good news in a week’s time, culminating with Monday’s announcement that Phillips-Van Heusen Corporation reached a multi-year agreement with the team for its IZOD brand to sponsor Team Penske and its drivers.
IZOD is also the title sponsor of the IZOD IndyCar Series in which Team Penske competes.
The IZOD brand will sponsor all three Team Penske Dallara/Honda entries — the No. 6 car driven by winning driver Ryan Briscoe, the No. 3 machine piloted by three-time Indy 500 champion Helio Castroneves and the No. 12 car driven by 2010 series runner-up Will Power.
The IZOD brand will be the primary sponsor on Briscoe’s No. 6 at the 100th anniversary Indianapolis 500, as well as other selected IZOD IndyCar Series Championship races, including the yet-to-be-announced season finale.
IZOD, the sport-inspired lifestyle apparel brand, will serve as an associate sponsor on all three Team Penske cars for the full season.
“The IZOD brand’s Team Penske sponsorship is a strategic decision to continue to build brand equity in the IZOD IndyCar Series and we are honored to join forces with such a storied operation,” said Mike Kelly, executive vice president of marketing for Phillips-Van Heusen. “We intend to leverage this partnership to expand the reach of our brand not only through the relationship with Team Penske but also through cross-promotional activities with Team Penske’s other sponsors.”
“Team Penske is excited to build this new relationship with Phillips-Van Heusen,” said Roger Penske. “As we saw in 2010, they have put the full strength of their IZOD brand behind growing the sport of IndyCar racing and we believe they will be a terrific partner with our team and our drivers for years to come.”
The IZOD brand’s first involvement with the sport came in July 2008, when it became the official apparel sponsor of the IndyCar Series, the Indianapolis Motor Speedway and Firestone Indy Lights. In November 2009, the brand announced its title sponsorship of the newly re-named IZOD IndyCar Series.
Short URL: http://www.nationalspeedsportnews.com/?p=15691
Posted by NSSN Staff
on Dec 6 2010 Filed under IndyCar, iRacing, IZOD IndyCar Series, Latest Headlines, Top Stories.
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