RCR Adds Sponsors For No. 3
WELCOME, N.C. – Longtime Richard Childress Racing partners Realtree and Bad Boy Buggies are joining the effort to support Austin Dillon’s rookie campaign in the NASCAR Sprint Cup Series.
The two companies will partner to sponsor the No. 3 Chevrolet SS for the March 16 race at Bristol (Tenn.) Motor Speedway.
The partnership unites Realtree, the world’s leading camouflage designer, marketer, and licensor with Bad Boy Buggies, inventor of the dual-motor, fully electric 4WD vehicle, a machine that combines unparalleled off-road ability with quiet, emissions-free operation. Bad Boy Buggies vehicles are designed and manufactured by E-Z-Go, a Textron Inc. company.
“The March race weekend at Bristol Motor Speedway comes at the perfect time to get race fans fired up about Spring turkey season,” said Realtree Designer and President Bill Jordan. “Bristol Motor Speedway offers up some of the most exciting racing action of the season and this year, we are especially excited to partner with Bad Boy Buggies on the No. 3 Chevrolet, driven by our hunting buddy Austin Dillon for his grandfather Richard Childress.”
The race will mark the first time that Bad Boy Buggies has had primary placement on a Sprint Cup Series car driven by Dillon.
“We are excited to join our longtime partner, Realtree, and RCR to support Austin Dillon in his inaugural Sprint Cup Series season,” said Eric Bondy, vice president, consumer for E-Z-Go. “It’s an honor to be a part of this effort, and to see the Bad Boy Buggies logo on the iconic No. 3 Chevrolet.”
Dillon earned the NASCAR Camping World Truck Series championship in 2011, the NASCAR Nationwide Series championship in 2013 and is vying for NASCAR Sprint Cup Series Championship in 2014.
“I feel honored to have the support of so many people during my rookie season in the NASCAR Sprint Cup Series,” said Dillon. “Both Realtree and Bad Boy Buggies are brands that I have been associated with for a long time. I feel extra motivation to do well at Bristol Motor Speedway for Bill Jordan and everyone at Realtree, and for the entire Bad Boy Buggies family.”
Realtree and Bad Boy Buggies will both serve as major associate sponsors throughout the 2014 season, joining Dow, Cheerios, American Ethanol and the University of Northwestern Ohio as RCR supporters associated with the No. 3 Sprint Cup Series entry this season.