Uni-Select Partners With NHRA In 2011
GLENDORA, Calif. – Uni-Select and its Auto Plus network of automotive retail stores has signed a multi-year agreement to become the title rights sponsor of the 27th annual Uni-Select Auto Plus NHRA Nationals at Maple Grove Raceway and the Official Auto Parts Store of Atlanta Dragway.
This is the first involvement in NHRA for Uni-Select Auto Plus, a Canadian leader in the distribution of automotive replacement parts, equipment, tools and accessories, and its first involvement with Maple Grove Raceway, which will host NHRA Sept. 29-Oct.2 at its Mohnton, Pa., facility.
As the Official Auto Parts Store of Atlanta Dragway, Uni-Select Auto Plus will receive track signage and promotional rights along with hospitality when the NHRA Full Throttle Drag Racing Series visits the Commerce, Ga., track May 13-15.
“We are pleased to welcome Uni-Select Auto Plus into the NHRA family of sponsors,” said Tony Driscoll, vice president of sales and business development, NHRA. “This is a unique two-pronged sponsorship that we feel will help Uni-Select Auto Plus achieve its marketing objectives. We look forward to working with the company and helping it maximize its title-rights sponsorship in Pennsylvania and official sponsorship in Georgia.”