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Uni-Select Partners With NHRA In 2011

2010 NHRA Top Fuel champion Larry Dixon at Maple Grove Raceway (NHRA Photo)

2010 NHRA Top Fuel champion Larry Dixon at Maple Grove Raceway (NHRA Photo)

GLENDORA, Calif. – Uni-Select and its Auto Plus network of automotive retail stores has signed a multi-year agreement to become the title rights sponsor of the 27th annual Uni-Select Auto Plus NHRA Nationals at Maple Grove Raceway and the Official Auto Parts Store of Atlanta Dragway.

This is the first involvement in NHRA for Uni-Select Auto Plus, a Canadian leader in the distribution of automotive replacement parts, equipment, tools and accessories, and its first involvement with Maple Grove Raceway, which will host NHRA Sept. 29-Oct.2 at its Mohnton, Pa., facility.

As the Official Auto Parts Store of Atlanta Dragway, Uni-Select Auto Plus will receive track signage and promotional rights along with hospitality when the NHRA Full Throttle Drag Racing Series visits the Commerce, Ga., track May 13-15.

“We are pleased to welcome Uni-Select Auto Plus into the NHRA family of sponsors,” said Tony Driscoll, vice president of sales and business development, NHRA. “This is a unique two-pronged sponsorship that we feel will help Uni-Select Auto Plus achieve its marketing objectives. We look forward to working with the company and helping it maximize its title-rights sponsorship in Pennsylvania and official sponsorship in Georgia.”

Posted by on Feb 6 2011 Filed under Latest Headlines, NHRA, Top Stories. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.


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