BMW Debuts New i3 Production Car
WOODCLIFF LAKE, N.J. – On Monday BMW unveiled the car of future—the BMW i3— at simultaneous events in New York City, London and Beijing.
This production model represents the first purpose-built electric vehicle to be made primarily of carbon fiber. The BMW i3 was unveiled in New York City with special guest Mayor Michael R. Bloomberg in attendance.
The three events were simulcast, allowing viewers to experience the events in real-time around the world. Dr. Norbert Reithofer, chief executive officer, BMW, Peter Schwarzenbauer, Member of the Board of Management and Global Head of BMW Group Design Adrian van Hooydonk presented the car. The BMW i3 captured the spectators’ attention as it was unveiled instantaneously through a high-tech mechanism system, illuminated by an LED backdrop. In addition, members of the BMW executive team were on hand to discuss the future of mobility and showcase the benefits of the first purpose-built plug-in electric production vehicle to be made primarily from carbon fiber.
The BMW i3, previously known as the “megacity vehicle,” is compact for congested city driving. Features include:
- “Coach” style doors allowing for easy entry and exit to rear seats.
- No transmission tunnel and low console allowing passengers a Slide Through Experience and giving them the ability to exit from either side.
- Made with sustainable, renewable materials, the dashboard wood trim is crafted from responsibly-forested eucalyptus.
Due to its light weight, carbon fiber technology is expected to fundamentally change the car industry, allowing automakers to create lighter, more efficient and sustainable vehicles with reduced fuel consumption and lower emissions.