DIRECTV Boosts MAVTV’s Numbers
CORONA, Calif. — MAVTV will join the DIRECTV line-up starting June 10. This new relationship brings MAVTV to more than 26 million American households.
With a full schedule of more than 40 programs, ranging from the best in motorsports to original programming and classic films, MAVTV focuses on American families who have an appetite for action and adventure.
Bob Patison, president of MAVTV, explains that there is currently a gap in available high energy programming and a huge audience hungering for it. According to Patison, MAVTV brings DIRECTV subscribers programming they won’t find anywhere else.
“With the recent rebranding of SPEED to Fox Sports 1, MAVTV is now the must-have network for racing and motorsports fans. MAVTV offers the widest coverage of grassroots racing and special events on every surface, including Endurocross, Late Model Dirt, Off Road, Red Bull World Rally, Chili Bowl, Pro Pulling League, Drag Boat Racing and more.”
MAVTV has also struck a long-term deal with the world-renowned MMA cage fighting series King of the Cage which brings the entire schedule of new MMA fights as well as hundreds of hours of star-studded classic footage exclusively to the network.
“We are thrilled to be joining DIRECTV,” Patison said. “It’s further proof that we have a significant place in the market and our offering is what people want — real American action, real American laughs, real American drama and real American adventure. MAVTV is and always will be American Real.”