GEICO & Team Lucas Extend Partnership
CORONA, Calif. – GEICO is continuing its “Presenting Sponsorship” agreement with Team Lucas through 2014.
Team Lucas is a dynamic, one-of-a-kind “grass roots” advertising and marketing platform created by Lucas Oil that reaches hundreds of millions of consumers a year.
For 2014, Team Lucas events will include the Lucas Oil Off Road Racing Series presented by GEICO, Lucas Oil Late Model Dirt Series, Lucas Oil Pro Pulling League, Lucas Oil Modified Series presented by Loan Mart, Lucas Oil Drag Boat Series, Lucas Oil Speedway, Lucas Oil AMA Championship Motocross and the Lucas Oil Stadium in Indianapolis.
Vince Giampietro, senior manager, experiential marketing and brand management, said “Our presenting sponsorship partnership with Team Lucas is mutually beneficial and allows GEICO to reach deep into the heartland of America. Grass roots events such as Pro Pulling, the Lucas Oil Off Road Racing Series and Lucas Oil Modified series reach our target market and provide solid tangible results backed by extensively-researched data recaps. The program is unique, inventive and, most important for us, it really works.”
Bob Patison, executive vice president of Lucas Oil, said: “For the past five years GEICO has played an important role in the expansion of Team Lucas and we are very pleased to have renewed our association through 2014. Team Lucas reaches the most awesome, loyal race fans in America as a result of more than two decades of planning and extensive market research. There is a direct correlation between the huge branding success and raw sales growth Lucas Oil has experienced over the past 20 years and its involvement with such partners as GEICO in grassroots motorsports, especially through our Team Lucas program.”