Mobil 1 Partners With DVS Shoe Company

The new Mobil 1 branded shoes created by the DVS Shoe Company.

IRVING, Texas – Mobil 1, the world’s leading synthetic motor oil brand, has long been the lubricant of choice for leading race teams competing in motorsports series across the globe.

Mobil 1 technology has also been race-proven in helping to deliver maximum performance and protection even under extreme conditions.

In 2009, Mobil 1 proved this dominance once again by eclipsing the notable plateau of powering 100 Formula One Grand Prix race victories, while further wins continue to be added in various motorsports around the world. Since its founding in 1974, Mobil 1 has been known worldwide as a storied brand of champions.

Mobil 1 primarily utilizes its partnerships as a proving ground for testing a wide range of new ideas and products that ultimately influence performance, both on and off the track.

To that end, Mobil 1 has collaborated with globally recognized footwear manufacturer, DVS Shoe Company, to introduce the exclusive co-branded Mobil 1 Racing X DVS Shoe.

Selected for their impeccable workmanship and attention to detail, DVS Shoe Company worked carefully with Mobil 1 to select key heritage, leadership and brand attributes and authentically translate them into the shoe’s ultra-clean, low-profile silhouette.

A premium affair at every turn, the Mobil 1 Racing X DVS Shoe is a collaboration uniquely inspired by champions in racing the world over.

From the subtle, yet vibrant, Mobil 1 racing stripes and branding on the tongue, to the antiqued metal Mobil 1 badge and screen-printed Mobil Pegasus logo set beneath the crystal outsole, the Mobil 1 Racing X DVS collaboration is the perfect juxtaposition of legacy styling and innovative performance synonymous with the Mobil 1 brand.

Mobil 1 Racing DVS Shoe Key Features:

• Full grain leather toe, eye stay and heel tab panels with a pebble grain leather quarter.

• Perforated polyurethane tongue for comfort and breathability.

• Super soft pig skin inner lining and tongue lining.

• Molded EVA footbed with split material sock liner using polyurethane and visa terry.

• Custom molded Mobil 1 TPR heel and tongue logo.

• Antiqued metal Mobil 1 quarter badge.

• Custom PROVEN nylon tongue webbing.

• Crystal rubber outsole with screen-printed Mobil Pegasus logo.

• Oil resistant waxed laces.

Posted by on Oct 16 2012 Filed under More. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.


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