M1 PowerSports Won’t Promote AMA In 2013
DENVER, Colo. – M1 PowerSports has announced that despite best efforts, there will not be a GEICO Motorcycle AMA Pro Road Racing event promoted by M1 PowerSports as part of the 2013 season.
The company will instead be focusing their efforts in 2013 on bolstering the series’ recently announced television broadcast arrangement on CBS Sports Network and working with other promoters and racetracks on sales and promotions for their respective events.
“We have been working side-by-side with Chet Burks, David Atlas and others from AMA Pro Racing for the past several months on securing the new television package for GEICO Motorcycle AMA Pro Road Racing, leading the charge in the sales effort alongside Chet Burks Productions in order to secure the necessary funding to provide coverage of the full season,” said Cameron Gray, CEO of M1 PowerSports. “As a standalone promoter, we rely on the support of our corporate partners in order to promote events and one of the primary ways that we deliver value to them is through national television coverage. So our motivation was, first and foremost, to use our expertise and resources to help Chet and AMA Pro get the new TV deal done, while we continued our discussions with racetracks in the hopes of trying to put on at least one event in 2013.”
M1 PowerSports currently has active conversations with several racetracks about promoting GEICO Motorcycle AMA Pro Road Racing events in 2014 and beyond. The M1 website will be updated in the coming weeks and months as negotiations continue for the 2014 season.
“M1 has a passion for motorcycles and promoting events and we had hoped to pull together an event this season, but it wasn’t in the cards,” Gray continued. “That being said, this is the first year of an exciting, new, multi-season television package on CBS Sports Network and we want to ensure that the television package is strong and grows. I-San and I will be in the paddock at the majority of the rounds during the 2013 season, assisting Chet Burks Productions and AMA Pro Racing to make sure that the new television partners are well taken care of and receive above-and-beyond what they signed up for. We look forward to seeing everyone next weekend at Road America.”