J&P Cycles Partners With AMA
DAYTONA BEACH, Fla. – AMA Pro Racing is pleased to announce a newly formed partnership with J&P Cycles, naming J&P Cycles as the Presenting Sponsor of AMA Pro Flat Track and Title Sponsor of the AMA Pro J&P Cycles Pro Singles class.
As part of the agreement, J&P Cycles will contribute a $25,000 Year-End Points Fund for the rising stars of the AMA Pro J&P Cycles Pro Singles Class after the motorcycle parts and accessories giant.
“We are very excited to begin this partnership with J&P Cycles,” said Michael Gentry, Chief Operating Officer of AMA Pro Racing. “I see great things in store for the future in the ranks of the J&P Pro Singles class and look forward to the success our up and coming riders will attain thanks to this new relationship. The support that J&P Cycles has pledged through the year-end points fund is vital to the growth of the sport and is deeply appreciated by the entire paddock.”
J&P Cycles will have access to a number of marketing and promotional activations in 2013. At each event on the 2013 AMA Pro Flat Track presented by J&P Cycles schedule, the company will have access to on-site activation. The two companies will also be working together to develop unique and engaging website content and social media initiatives in order to further the sport by engaging the younger demographic.
“J&P Cycles is proud to be a part of the AMA Pro Flat Track series this year,” said J&P Cycles Vice President/General Manager Zach Parham. “AMA Pro Flat Track represents the grass roots of racing at its best, and we are pleased to be a part of this sport with so much history. The racing this year is going to be exciting and we look forward to sharing the excitement and action with our customers.”