MotoGP, WorldSBK Integrated Within Dorna
PARIS — Bridgepoint has announced that Dorna Sports and Infront Sports & Media have reached agreement to bring both their motorcycle racing interests under a single umbrella.
Dorna is the organiser of the FIM Road Racing World Championship Grand Prix (“MotoGP”), while Infront organizes the eni FIM Superbike World Championship (“WorldSBK”) through its subsidiary Infront Motor Sports.
As a consequence, MotoGP and WorldSBK, will be integrated within the Dorna Sports group but managed as separate events with a view to enhancing the two distinct championships.
The objective is to allow both series to develop and enhance their championship personalities, retaining their leadership positions in the arena of world motorcycle road racing — WorldSBK, with its focus on production-based racing, and MotoGP with its focus on prototype racing. At the same time, both championships will benefit from joint marketing and commercial strategies.
Alongside this reorganization, Infront has been appointed as marketing partner and global advisor to both championships.
Philippe Blatter, president & CEO of Infront Sports & Media, said: “Under the new structure, the two leading motorcycle road racing events are now set for sustainable further growth and development. A true win-win situation has been created. Both Dorna and Infront can now further strengthen and focus on their core competencies and, in addition, achieve leading positions in their specific area of expertise.”
Carmelo Ezpeleta, CEO of Dorna Sports, added: “We’re very excited to have the two top motorcycle road racing series under one roof. We fully expect to develop and strengthen the distinct nature of both MotoGP and WorldSBK as separate properties and remain committed to working with teams and manufacturers, circuit owners, sponsors and broadcasters to give fans the best experience yet.”