Bojangles’ Backs Southern 500
DARLINGTON, S.C. — Bojangles’ will sponsor the Southern 500 May 12 at historic Darlington Raceway. The race will be known as the Bojangles’ Southern 500.
“Just like Bojangles’ famous chicken and biscuits, NASCAR is deeply rooted in the culture of the South,” said Bojangles’ President and CEO Randy Kibler. “We are honored to be sponsoring the only NASCAR Sprint Cup Series race in South Carolina, where we have been in business for more than 30 years and operate 110 of our more than 500 restaurants. And we’re equally excited to be able to provide our flavorful menu items to avid race fans, many of whom are already loyal Bojangles’ fans, while they’re enjoying their racing experience.”
Bojangles’ agreement with ISC and Darlington Raceway is a five-year deal. Other terms were not disclosed.
“Everyone at Darlington Raceway is extremely excited about this new long-term partnership with Bojangles’,” said Raceway President Chris Browning. “Darlington Raceway and Bojangles’ are two very recognizable Southern brands, and this relationship will be a tremendous opportunity for us to develop unique marketing programs and promotional opportunities that will benefit their customers and our race fans. During our negotiations it was very obvious that the team at Bojangles’ recognized and respected the significance of the Southern 500. I can already see we are going to do some great things together.”BREAKING NEWS: SPEED SPORT is back in print with a new monthly format! Subscribe for just $24.95. Special offer for former subscribers.