Sprint Cup

Dr. Pepper Sticking With BK Racing

Dr. Pepper will stay with BK Racing in 2014 as the primary sponsor of the renumbered No. 23 Toyota driven by Alex Bowman. (HHP/Harold Hinson Photo)

Dr. Pepper will stay with BK Racing in 2014 as the primary sponsor of the renumbered No. 23 Toyota driven by Alex Bowman. (HHP/Harold Hinson Photo)

STATESVILLE, N.C. – As BK Racing embarks on its third season in NASCAR’s premier level beginning in just 23 days with the 56th annual Daytona 500 on Feb. 23, the team will continue its longtime partnership with Dr. Pepper aboard the renumbered No. 23 BK Racing Toyota Camry driven by Sunoco Rookie of the Year contender Alex Bowman.

“We are excited to partner with BK Racing for the third consecutive year,” said Kelton Graham, vice president of sales for the Burger King account at Dr. Pepper Snapple Group. “Like Dr Pepper, the BK Racing team is one of a kind, and we look forward to celebrating with them in Victory Lane in 2014.”

BK Racing renumbered the No. 93 to the No. 23 in 2014 as in honor of the 23 flavors in Dr Pepper.

The No. 23 Dr. Pepper Toyota Camry will carry two different paint schemes throughout the 2014 season. For day races the car will be maroon with a single-silver offset stripe and for night races silver with a maroon single-offset stripe.

“Having Dr. Pepper sponsoring my first Sprint Cup Series ride is an honor and a privilege,” said Bowman. “Being a lifelong fan of Dr. Pepper, it’s really cool to represent such an iconic brand.”

“Since we started BK Racing in February of 2012, I always wanted the No. 23,” said team owner Ron Devine. “We feel like the relationship with Dr Pepper is very strong and this will take it to the next level.”

Posted by on Jan 31 2014 Filed under Latest Headlines, NASCAR, Sprint Cup, Top Stories. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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