Farmers, Hendrick Extend Partnership
CONCORD, N.C. – Farmers Insurance, one of the nation’s largest multiline insurers, has extended its sponsorship of Hendrick Motorsports’ No. 5 NASCAR Sprint Cup Series team for three years.
As the official insurance partner of the No. 5 Hendrick Motorsports team, Farmers Insurance will be featured as primary sponsor in 12 Sprint Cup Series races annually, including the season-opening Daytona 500, and as an associate-level partner in all other events. The agreement covers the 2015, 2016 and 2017 seasons.
“We are pleased to announce our continued sponsorship of Hendrick Motorsports’ No. 5 team and are excited to build on the momentum of the last three years,” said Mike Linton, chief marketing officer at Farmers Insurance.
Kahne, 34, has been an integral part of supporting numerous Farmers Insurance community programs. During Teacher Appreciation Month in May, Kahne and the No. 5 team promoted the company’s Thank A Million Teachers national program, which was launched at the beginning of 2014 to recognize America’s educators. He also raced a special Thank A Million Teachers paint scheme and made appearances at several schools throughout the country to personally thank teachers.
“Our team takes so much pride in representing Farmers Insurance and the thousands of agents, district managers and employees around the country,” Kahne said. “They have such a passion for NASCAR and the sport’s fans. Whether it’s thanking teachers or helping rebuild Joplin (Missouri), I’m honored to be involved with Farmers and the communities they serve. It’s exciting to continue our work together.”
Los Angeles-based Farmers Insurance joined the No. 5 team as a primary sponsor in April 2011.
“Our partnership with the team at Farmers has been unbelievable,” said Rick Hendrick, owner of Hendrick Motorsports. “Everything that’s been accomplished in just three years is extremely impressive, and they continue to seek ways to engage our fans and use the sponsorship to improve the lives of others. It’s gratifying to see the impact of our two organizations working together, and we look forward to more successes in the coming years.”
Many believed Farmers Insurance would not return to Hendrick Motorsports next year when it was announced Nationwide Insurance had joined the team to sponsor Dale Earnhardt Jr. beginning in 2015. Apparently that was not an issue as both insurance companies will now be a part of Hendrick Motorsports next year.