Sprint Cup

ISC Approves Daytona Redevelopment Plan

This rendering shows the planned new look of the Daytona Int’l Speedway front stretch following the completion of construction in 2016. (ISC Image)

DAYTONA BEACH, Fla. – International Speedway Corporation today approved funding to redevelop the front stretch of Daytona Int’l Speedway, the company’s 54-year-old flagship motorsports facility, to enhance the overall experience for its fans, marketing partners and the motorsports industry.

This historic, multi-year project will break ground on July 5, 2013, and is targeted for completion in January 2016, in time for the 54th Rolex 24 At Daytona and the 58th Daytona 500.

“We are truly creating history with this unprecedented endeavor,” said ISC’s Chief Executive Officer Lesa France Kennedy. “I commend the board’s decision to move forward on our plan to redevelop the Company’s signature motorsports facility, thereby shaping the vision of Daytona for the next 50 years.

“The decision was made with strong consideration of the current macroeconomic condition and a clear view for our long-term growth,” Ms. France Kennedy continued. “This significant private investment is a strategic use of our capital that will ensure the long-term viability of the iconic speedway, and when completed, will contribute favorably to the Company’s revenues, as well as to our community and the sport as a whole.”

The redevelopment is expected to cost between $375 million to $400 million, excluding capitalized interest. Total expenditures incurred for the redevelopment through May 31, 2013 were approximately $15 million. The Company expects to fund the redevelopment from cash on hand, cash from its operations and may use borrowings on its credit facility for a limited period of time to even out cash flow.

The five-year capital expenditure plan (2013-2017) that ISC’s Board of Directors approved is not to exceed $600 million over that period. This is consistent with the Company’s previous guidance on its average annual capital expenditures range of between $100 million to $120 million for the next several years.

The five-year capital expenditure plan encompasses all the capital expenditures for ISC’s 13 major motorsports facilities, including the Daytona Int’l Speedway redevelopment, as well as any equity commitments to undertake a proposed mixed-use entertainment-oriented destination development across from Daytona International Speedway, which is still in the planning stage and subject to a number of approvals.

The vision for the redevelopment of the Daytona Int’l Speedway front stretch places an emphasis on enhancing the complete fan experience, beginning with five expanded and redesigned fan entrances, or injectors, along International Speedway Boulevard. Each injector would lead directly to a series of escalators and elevators that would transport fans to any of three different concourse levels, each featuring spacious and strategically-placed social “neighborhoods” along the nearly mile-long front stretch.

A total of 11 neighborhoods, each measuring the size of a football field, will enable fans to meet and socialize during events without ever missing any on-track action, thanks to an open-sightline design throughout each concourse and dozens of added video screens in every neighborhood. The central neighborhood, dubbed the “World Center of Racing,” would celebrate the history of Daytona International Speedway and its many unforgettable moments throughout more than 50 years of racing.

Every seat in the Speedway front stretch will be replaced with wider and more comfortable seating, with more restrooms and concession stands throughout the facility. At the conclusion of the redevelopment, Daytona International Speedway will be comprised of approximately 101,000 permanent seats with the potential to increase permanent seating to 125,000.

Posted by on Jun 18 2013 Filed under Featured, Latest Headlines, NASCAR, Sprint Cup, Top Stories. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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