Sprint Cup

Kentucky & Quaker State Extend Pact

CHARLOTTE, N.C. – Kentucky Speedway’s annual NASCAR Sprint Cup Series (NSCS) race will remain the Quaker State 400 through 2018 under the terms of a new event sponsorship agreement.

The 2014 Quaker State 400 presented by Advance Auto Parts will take to Kentucky Speedway’s challenging 1.5-mile tri-oval track the night of Saturday, June 28 to provide the finale for the venue’s tripleheader NASCAR weekend that opens Thursday, June 26.

“The Quaker State 400 presented by Advance Auto Parts has continued to deliver incredible experiences to our customers and race fans as well as tremendous visibility for our brand over the first three years of the relationship with Kentucky Speedway,” said Rusty Barron, Vice President of Marketing, Quaker State. “The event has featured on-track excitement as well as at-track success for Quaker State through a vast array of assets the entitlement brings. We are proud to be part of this great race for years to come.”

Quaker State has grown the promotion of the 3-year-old NSCS 400-mile event to include branding on the speedway’s retaining walls and start/finish line in the brand’s signature green and gold colors.

“Kentucky Speedway has witnessed many historical moments, but few more important than this. Teaming long term with one of the best brands in sports positions us to continue to grow our speedway and the Quaker State 400. We treasure our association with Quaker State and are thrilled it has chosen to work and innovate with us,” Kentucky Speedway General Manager Mark Simendinger said.

Posted by on Oct 12 2013 Filed under Latest Headlines, NASCAR, Sprint Cup. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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