Love’s Expands Partnership With Front Row
STATESVILLE, N.C. — Love’ Travel Stops will expand its partnership with Front Row Motorsports this season.
Fans will see the bright yellow, red and black paint scheme on David Gilliland’s No. 38 Ford during 14 races this season, starting at the season-opening Daytona 500 at Daytona (Fla.) Int’l Speedway.
Love’s Travel Stops first teamed up with Front Row Motorsports last year, sponsoring three races in the company’s first venture into NASCAR. Gilliland pushed the brand to the center of attention at Talladega (Ala.) Superspeedway in May, when he pushed teammate David Ragan to the front of the field and helped him earn Front Row’s first victory.
“Our partnership with Front Row Motorsports is incredibly valuable to us,” said Jenny Love Meyer, vice president of communications for Love’s. “For our 50th anniversary year, we are thrilled to be back in NASCAR in a bigger way with Front Row and David Gilliland.”
Team owner Bob Jenkins believes the renewal, and expansion, of team partnerships like Love’s is a testament to the growth of the Front Row team and the value it provides to its sponsors.
“This partnership with Love’s is a perfect example of how our program works and why it’s so successful,” Jenkins said. “They got their feet wet last season, saw the benefits of a partnership with Front Row Motorsports, and now they’re expanding their involvement. We couldn’t be happier that the No. 38 car has a principal sponsor who will be with us throughout the season.”