U.S. Army Won’t Renew With Stewart-Haas
KANNAPOLIS, N.C. – The U.S. Army has decided not to renew its sponsorship with Stewart-Haas Racing in 2013 as a primary sponsor of the No. 39 Chevrolet driven by Ryan Newman.
The decision was made because a reallocation of the U.S. Army’s marketing budget will not allow for a presence in NASCAR. SHR is actively pursuing a strong brand to partner with the team and its roster of sponsors.
“The U.S. Army has been a great partner of Stewart-Haas Racing since the team’s inception. It has been a mutually beneficial relationship, with the U.S. Army introducing training regimens that improved our pit crews while instilling the mental, physical and emotional strength of the U.S. Army Soldier in all of us,” said Brett Frood, executive vice president of Stewart-Haas Racing. “We remain very proud of our representation of the U.S. Army and its brave Soldiers who are 100 percent committed to our country. We will continue to activate on behalf of the U.S. Army for the rest of 2012, while also growing our other dynamic partnerships at Stewart-Haas Racing for the future.”
The U.S. Army joined Stewart-Haas Racing as Newman’s primary sponsor when Newman joined the team in 2009. Newman has won one race with U.S. Army on board as his sponsor.
“The U.S. Army has worked with Stewart-Haas Racing in a mutually beneficial and highly successful relationship for the past four seasons, and they’ve performed superbly as our partner on and off the track,” said John Myers, director, marketing support element, Army Marketing and Research Group. “The same can be said of other members of the NASCAR Sprint Cup Series family we have sponsored during the past 10 seasons. The sport, our drivers and the passionate NASCAR fans embraced the Army’s participation and created a tremendous opportunity for Americans to learn more about the profession of the Army Strong Soldier.”
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