XFINITY

AdvancePierre To Sponsor RCR

WELCOME, N.C. — AdvancePierre, a leading supplier of packaged foodservice products, has reached a multi-year partnership agreement with Richard Childress Racing for the Cincinnati-based company to be the primary sponsor for three races with two of RCR’s NASCAR Nationwide Series teams in 2012.

The Pierre Drive Thru™ Sandwich brand will be the primary sponsor of Elliott Sadler and the No. 2 Chevrolet team at Auto Club Speedway in California (March 24). Fast Fixin’® brand will adorn the No. 33 Chevrolet team with Kevin Harvick at Richmond International Raceway (April 27) and the Barber Foods® brand will be the primary sponsor at the New Hampshire Motor Speedway (July 14). The Fast Fixin’® brand was a primary sponsor of Kevin Harvick Incorporated’s NASCAR Nationwide Series program in 2011. Sadler is scheduled to compete in the full 2012 NASCAR Nationwide Series season driving the No. 2 Chevrolet for RCR. Harvick will run a limited NNS schedule in the No. 33 Chevrolet.

“AdvancePierre Foods is excited to continue a high quality partnership with America’s favorite spectator sport, said Chris Kiser, President, Brands. “We are thrilled to team with RCR through a multi-year marketing agreement. RCR represents leadership in all aspects of motorsports and having known Richard for a number of years, we are looking forward to re-join efforts to our mutual benefit. We are excited to continue teaming with Elliott Sadler and thrilled to add Kevin Harvick to our marketing efforts for our leading food brands.”

Posted by on Jan 10 2012 Filed under Latest Headlines, NASCAR, XFINITY. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.

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