JR Adds Sponsors For Harvick
Headlining the partner lineup is Morton Buildings, which will sponsor Harvick at two venues — Indianapolis Motor Speedway (July 26) and Kansas Speedway (Oct. 4).
Based in Morton, Ill., Morton Buildings specializes in constructing high-quality, long-lasting structures ranging from farm shops, equestrian facilities, hobby buildings, garages, churches, municipal buildings, airplane hangars, custom homes, commercial structures and general storage buildings.
“We are thrilled to be expanding our relationship with NASCAR, Kevin Harvick and JR Motorsports,” said Brian Haraf, marketing manager for Morton Buildings Inc. “We are continually impressed with the fan base and the support from the teams and other sponsors.”
Four additional partners have signed one-race sponsorships for Harvick — Great Clips at Phoenix Int’l Raceway (March 1), TaxSlayer.com at Auto Club Speedway (March 22), Tide at Richmond Int’l Raceway (April 25) and Bad Boy Buggies at Atlanta Motor Speedway (Aug. 30).
They join primaries Hunt Brothers Pizza (four races) and Armour (three races) to make up Harvick’s current 13-race schedule in the NASCAR Nationwide Series this year. JR Motorsports is working to fill out inventory for the remainder of the season with additional drivers.
“Kevin has generated a lot of interest in our racing program from new companies and our returning partners,” said Kelley Earnhardt Miller, general manager of JR Motorsports. “His excitement about the upcoming season is infectious and has really lit a fire under everyone at JR Motorsports to match that intensity with all three of our teams.”
Two of JR Motorsports’ returning partners, Great Clips and TaxSlayer.com, are sponsoring Harvick for the first time but have larger sponsorship relationships with the company. Great Clips will carry associate placement on Chase Elliott’s No. 9 NAPA Chevrolet through all of 2014, and TaxSlayer.com is a cornerstone partner and primary sponsor of Regan Smith’s No. 7 Chevrolet.