New Sponsor Joins RCR Nationwide Program
WELCOME, N.C. – Smokey Mountain Herbal Snuff will serve as a primary sponsor for five races this season with Richard Childress Racing NASCAR Nationwide Series drivers Brian Scott and Brendan Gaughan.
Scott and his No. 2 team will wear the company’s colors at Iowa Speedway on May 18, Indianapolis Motor Speedway on July 26, Richmond Int’l Raceway on Sept. 6 and Kansas Speedway on Oct. 4. Gaughan and the No. 62 team will support the tobacco-free smokeless brand at Texas Motor Speedway on Nov. 1. In addition to the five-race primary sponsorship, Smokey Mountain will also have an associate-sponsorship presence on both the No. 2 and No. 62 Camaros throughout the 2014 season.
“Smokey Mountain Herbal Snuff has been and continues to be a proud supporter of the NASCAR Camping World Truck Series,” said Dave Savoca, President of Smokey Mountain Chew, Inc. “Through our partnership’s in NASCAR, we have seen measurable growth in our brand and want to continue that growth by tapping into the NASCAR Nationwide Series and their 32 million loyal fans. We believe that Richard Childress Racing and their duo of drivers Brian Scott and Brendan Gaughan are the perfect avenue to help increase brand awareness, drive sales and keep the Smokey Mountain name at the front of the field.”
Known as America’s original and best-selling, tobacco-free smokeless snuff, Smokey Mountain Herbal Snuff can be found in retailers across the country. Smokey Mountain Herbal Snuff is notably the world’s largest tobacco-free smokeless company. An industry leader and inventor, the tobacco-free and nicotine- free chew, is an option for consumers who are looking to quit or reduce their consumption.
“Smokey Mountain is really becoming a big part of the NASCAR culture with their involvement and investment bringing awareness to their various brands,” said Richard Childress, president and CEO of RCR. “We feel honored they have chosen to become part of our team and go racing with both Brian Scott and Brendan Gaughan. Now, it’s up to us to do Smokey Mountain and their people proud with great results on the race track.”