Lucas Oil Productions Extends CBS Pact
CORONA, Calif. – Lucas Oil Products Inc. and Lucas Oil Production Studios have reached a new three-year agreement with CBS Broadcasting.
This three-year contract renewal will provide television coverage through the 2016 race season. As part of the CBS Sports Spectacular package, viewers will receive 12 hours of original Lucas Oil Motorsports programming annually, including the Lucas Oil Off Road Racing Series.
“We are excited to be extending the relationship with CBS, which will provide continued high profile coverage of various Lucas Oil Racing properties,” said Bob Patison, Executive Vice President of Lucas Oil Products Inc. “Fans and sponsors will be able to follow the racing action from the beginning of the season to the final championship points races. CBS will air the Lucas Oil race action during prime weekend time slots, giving our teams and sponsors prominent exposure before a national audience.”
CBS is available nationwide to 115 million homes through broadcast, cable, and satellite transmissions.