Optima Extends Partnership With Lucas

CORONA, Calif. — Optima Batteries will return to Team Lucas in 2013 with a program that will leave a deep imprint on the Lucas Oil Off Road Racing Series, Lucas Oil Drag Racing Series, Lucas Oil Pro Pulling League, Lucas Oil Modified Series and the Lucas Oil Off Road Southern California Regional Series.

Optima Batteries will be a presenting sponsor for 13 television broadcasts, across the Lucas Oil Off Road Racing Series, the Lucas Oil Late Model Dirt Series and the Lucas Oil Drag Boat Racing Series. Optima Batteries will also utilize on-board cameras extensively in the Lucas Oil Off Road Racing Series, Lucas Oil Modified Series, Lucas Oil Late Model Dirt Series, Lucas Oil Drag Boat Racing Series and Lucas Oil Pro Pulling League.

The Milwakee, Wis.-based company will be the primary sponsor for Don (The Real Deal) O’Neal’s Optima Batteries No. 71 in the Lucas Oil Late Model Dirt Series and Tim Morse’s Optima Batteries No. 10 in the Lucas Oil Modified Series.

Optima Batteries will sponsor the Fast Lap Award in the four professional classes of the Lucas Oil Off Road Racing Series and the Optima Batteries Hard Charger Award in the Lucas Oil Late Model Dirt Series and the Lucas Oil Modified Series.

“The Lucas Oil viewers and customers are completely in line with who our target customers are, the hard core enthusiasts of grass roots racing,” Optima Batteries Marketing Manager Ryan Hoffins said. “Team Lucas brings to the table an outstanding package from a media perspective—television, print, digital—and the value of that is second to none.”

Posted by on Feb 6 2013 Filed under Latest Headlines, Lucas Oil Off Road Series, Off Road. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.

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