Sylvania Supports Global Rallycross

HILLSBORO, N.H. — With the Global Rallycross Championship expanding to a true global presence in 2013, Sylvania Automotive Lighting has provided extra incentive for drivers competing in domestic GRC events with the inception of the $20,000 battle for the Sylvania SilverStar® zXe Cup.

The Sylvania zXe Cup will go to the driver that earns the most championship points in four of the series’ U.S.-based events this season. The fight for the Sylvania zXe Cup starts with the July 11 race at New Hampshire Motor Speedway and wraps up at Charlotte Motor Speedway Sept. 22.

“The GRC featured great racing last year and we expect that the addition of the Sylvania zXe Cup, and the $20,000 prize that goes with it, will raise the competition level even higher in 2013,” said Joe Verbanic, marketing manager, Sylvania Automotive Lighting. “We are eagerly anticipating seeing some of the top rally talent in the world going wheel-to-wheel in the battle for the prize.”

The Global Rallycross Championship enjoyed a breakout year in 2012, attracting some of the biggest names in rally racing from around the world. Domestic stars such as Ken Block, Travis Pastrana and Tanner Foust went door-to-door with European rally heroes including seven-time World Rally Champion Sebastien Loeb and former WRC champ Marcus Gronholm over six events, which were all televised on the ESPN family of networks.

“We are extremely excited to have Sylvania involved with Global Rallycross again this season,” said Brian Gale, Global Rallycross President. “We were fortunate to have such a quality brand be a part of the New Hampshire and Las Vegas rounds last year and to see this partnership grow is fantastic. We are hoping for a long term relationship that can continue to build both brands through the promotion of the Sylvania zXe Cup.”

 

Posted by on Jul 3 2013 Filed under Latest Headlines, Off Road, Other Off-Road. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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