Husqvarna Partners With TORC
DANA POINT, Calif. – TORC: The Off-Road Championship has announced Husqvarna as a 2014 series partner as well as naming rights sponsor for the TORC race scheduled for April 25 and 26, 2014, at Charlotte Motor Speedway.
“Last year we partnered with TORC to see if traction could be developed in partnering dealers with racing fans at a grassroots event. Stepping out of a traditional dealer showroom experience and giving customers a chance to engage with products in a non-traditional way was positively received,” said Jim Parello, Director of Marketing, Husqvarna.
Because of last year’s successful partnership, Husqvarna chose to expand its involvement with TORC to include category brand exclusivity, event activation, promotional offers, television broadcasts, social media efforts and other TORC series related touch points to continue engaging passionate racing fans with the Husqvarna brand.
Sponsorship of the Charlotte TORC race, now known as “The Husqvarna Showdown in Charlotte,” includes event branding as well as significantly increased media exposure and hospitality offerings, among other benefits. Additionally, Husqvarna will continue to sponsor drivers (and brothers) Jarit and Jesse Johnson this season.
“The Husqvarna brand represents durability and performance, values that align well with the TORC organization and TORC series fans. We are thrilled to have Husqvarna’s increased series support as well as for the race being held in the city of Charlotte, their corporate headquarters,” said TORC President BJ Birtwell.