TORC & NBC Reach Television Deal

TORC: The Off-Road Championship has signed a television deal with NBC Sports. (Michael Roth Photo)

TORC: The Off-Road Championship has signed a television deal with NBC Sports. (Michael Roth Photo)

DANA POINT, Calif. – TORC: The Off-Road Championship has partnered with NBC Sports for extensive TV coverage.

The multi-year agreement will include broadcasts of all racing events as well as behind-the-scenes episodes featuring TORC teams and drivers competing in one of the most exciting and demanding series in motorsports.

“There’s no question that NBC Sports has become the leader in automotive programming,” said TORC President BJ Birtwell. “This announcement heightens the prestige of TORC’s National Championship for the PRO Light, PRO 2 and PRO 4 classes by offering our fans and sponsors a large audience from a TV partner that is widely distributed and known for great automotive programming.”

The multi-year commitment by NBC Sports represents a significant expansion of its TORC coverage beyond the broadcast of selective events in 2012 and 2013. TORC now joins other prestigious motorsports series on NBC Sports including Formula One, NASCAR and IndyCar. In the last few years, NBC has built a dominant position as the preeminent network for auto racing and leading destination for motorsport fans.

In addition to race broadcasts, a series of behind-the-scenes episodes in “docu-reality” style will bring viewers deep into the world of TORC.

“These racers and teams pour every ounce of energy and effort into becoming a TORC Champion,” Birtwell added. “Documenting that coverage is important to our fans as it gives them an inside look into the pressure that exists within the teams and between other competitors. Not surprisingly, some of this drama plays out on the track which makes for great TV.”

Posted by on Feb 11 2014 Filed under Latest Headlines, Off Road, Top Stories, TORC Off-Road Series. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.


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