Aaron’s Inks Deal With Virginia Dirt Track
JAMAICA, Va. — Aaron’s, Inc. has signed a one-year exclusive sponsorship agreement with Virginia Motor Speedway.
Over the next year Aaron’s will have exclusive naming rights to the Aaron’s Commonwealth 100. Additionally, Aaron’s will be designated as the Official Sales and Lease Ownership Partner of VMS. Terms of the partnership were not disclosed.
“Aaron’s is committed to supporting the growth of the Virginia Motor Speedway and reaching the surrounding communities in Richmond, Fredericksburg, Hampton Roads and Southern Maryland. We are proud to become the exclusive partner of the Virginia Motor Speedway and to support the American tradition of dirt racing,” said Brock M. Roberts, vice president, Northeastern Operations, Aaron’s, Inc.
The Virginia Motor Speedway season will start April 12 with the Aaron’s Commonwealth 100 and will end Oct. 11 with the 10th annual Run-A-Muck Mud Bog and Mud Sling.
“Thousands of dirt racing fans will enjoy our events every weekend and we’re thrilled to bring Aaron’s on board as our exclusive sponsor,” said Clarke Sawyer, gneral manager, Virginia Motor Speedway. “Their partnership and the support of the Virginia Motor Speedway will ensure that our fans continue to experience family-friendly events.”
As part of the exclusive sponsorship agreement Aaron’s will also serve as the title sponsor for the track’s pro (crate) late model division.