A new era for dirt-late-model racing in the Southwestern portion of the United States began this weekend.
The region’s popular Southwest Dirt Racing Ass’n tour has been rechristened the Southwest DIRTcar Late Model Series following an agreement reached Friday by DIRTcar Racing and SWDRA officials.
A stalwart on the Southwest’s dirt-late-model scene since 2001 under the SWDRA banner, the Southwest DIRTcar Late Model Series now falls under the auspices of DIRTcar Racing, the brand name for the sanctioning body run by the World Racing Group of Concord, N.C.
“We’re thrilled to bring the Southwest’s premier dirt-late- model series under the DIRTcar Racing umbrella,” said DIRTcar Racing Western Region Director Chris Morgan. “We are working with the officials of the existing series to accomplish a very positive transition, and we have a lot of support across the board to ensure that it’s done as seamlessly as possible.
“Our goal is to use DIRTcar Racing’s marketing muscle and organization to strengthen the Southwest DIRTcar Late Model Series and provide the Southwest’s dirt-late-model team owners, drivers and fans more exciting races and opportunities.”