CONCORD, N.C. — After months of negotiation, Speed and World Racing Group have reached an agreement for Speed to be the exclusive television partner of the World of Outlaws.
The arrangement will be anchored by five multi-hour events, three of which will be broadcast live, including the highly successful World of Outlaws World Finals season finale.
“The World of Outlaws broadcasts in 2007 showed us how exciting dirt- track racing can be on television,” said Rick Miner, Speed senior VP of production and network operations. “The success of the World Finals show from The Dirt Track @ Lowe’s Motor Speedway gave us a game plan for ’08, and as part of that plan, we will be treating the five new super-sized events just as we do any other major motorsports event on Speed, which should significantly raise the profile of World of Outlaws racing.”
A return to Speed as the exclusive television outlet for World of Outlaws racing will bring consistency and awareness to the viewers.
“The broadcast agreement with Speed continues the solid growth we realized in 2007,” said World Racing Group CEO Brian Carter. “The more than 75 million viewers on Speed give our corporate partners, like Advance Auto Parts, as well as our teams and our promoters, the greatest opportunity to reach our fans on a consistent basis. Speed is the home for racing on television and we’re excited to again have the World of Outlaws on Speed this season.”
Among the 25 hours of coverage will be a three-hour live event with the Advance Auto Parts World of Outlaws Sprint Car Series to kick off the TV schedule May 23 from The Dirt Track @ Lowe’s Motor Speedway; a two-hour Firecracker 100 special from Lernerville Speedway featuring the World of Outlaws Late Model Series; a two-hour Kings Royal special from Tony Stewart’s Eldora Speedway; a three-hour live broadcast from the National Open at Williams Grove Speedway; and the three-hour live season finale from The Dirt Track @ Lowe’s Motor Speedway.