DAYTONA BEACH, Fla. — The National Ass’n for Stock Car Auto Racing announced that effective immediately, Paul Brooks, senior vice president for NASCAR, will take over day-to-day responsibilities for NASCAR’s Charlotte, N.C., offices and will lead efforts for the creation of the NASCAR Media Group.
All broadcasting, new media, licensing and consumer products, automotive aftermarket and publishing departments will report to Brooks.
Brooks, who continues to serve as president of NASCAR Broadcasting and NASCAR Digital Entertainment, will supervise the creation of the NASCAR Media Group, a merger of NASCAR Images, NASCAR Digital Entertainment and other affiliated content groups. Brooks will serve as president of the new NASCAR Media Group and NASCAR Broadcasting and will continue to report to NASCAR President Mike Helton and NASCAR Chairman and CEO Brian France.
“The development of the NASCAR Media Group, NASCAR Plaza and NASCAR Hall of Fame in Charlotte, N.C., combined with our ongoing commitment to best serve the licensing initiatives of our entire industry, creates a unique opportunity in our sport’s future,” France said. “I have great confidence in Paul Brooks and his ability to lead these initiatives into the future. Paul’s contributions to NASCAR and this sport over the past 14 years are significant, as are his relationships throughout our entire industry.”
NASCAR Media Group will be a rights management, content production, distribution and entertainment company designed to grow exposure, media and content opportunities for the entire sport, while also helping to best serve the public relations and media industry that covers NASCAR worldwide.
Brooks’s current responsibilities in the areas of public relations, public affairs and diversity will shift to Chief Marketing Officer Steve Phelps.