LOS ANGELES — A familiar racing team with a new name will become a part of the Grand Am Rolex Sports Car Series Daytona Prototype ranks for the 2008 season.
Fortune Market Media, Inc., a multimedia firm, has recently acquired Sigalsport. The two entities are now the Fortune Market Racing team — soon to be the first North American publicly traded race team.
In addition to racing, Fortune Market owns and operates several streams of media, including radio, print-publication, multimedia, online and offline direct guerilla marketing and a Web database with over 5 million active subscribers.
Fortune Market adds the racing team to its already growing list of diverse streams of media including Fortune Market Radio and Future Rhythm Media Group.
Gene Sigal, the former owner of Sigalsport, continues as vice president and director of Fortune Market Racing. Sigal will also be one of two drivers for the team.