DAYTONA BEACH, Fla. — Longtime motorsports executive Dennis Huth, through his company Racing Speed Associates, has reached an agreement to acquire all rights to the American Speed Ass’n.
Huth, the president of Racing Speed Associates, brokered the deal to purchase the 39-year-old sanctioning body from Stephen M. Dale.

“We have ambitious plans and are ready to begin to implement them and continue to solidify the ASA brand as the leader in the short track community.” - Dennis Huth

“This is certainly a big day for the American Speed Ass’n,” Huth said. “We have ambitious plans and are ready to begin to implement them and continue to solidify the ASA brand as the leader in the short track community.”
Dale took over ASA in November, 2002 from Rex Robbins, who founded the organization. Following a tumultuous 2004 season, Dale made the personal decision to close ASA, but made a deal to sell Huth the rights to the ASA Member Track Program. The ASA Member Track program has grown from a handful of race tracks to 27, each hosting weekly short-track racing. Additionally, Huth has added several regional and national touring series such as the ASA Speed Truck Challenge, ASA Midwest Tour and the Bumper-to-Bumper IRA Sprint Car Series under his ASA banner.
Though the financial terms were not released, the deal includes all rights to the American Speed Ass’n name, logo and trademark, including ASA, ASA Racing, ASA National Tour, and related marks as well as all specified contractual arrangements and archived films and photographs.
In addition, Huth announced ASA’s support of the new ASA Southeast Asphalt Tour, which will provide a traveling asphalt late-model series to the southern states. The series was founded and will be operated by John Kee.
The American Speed Ass’n should not be confused with the ASA Late Model Series, which is owned and operated by Michigan’s Ron Varney.