Patrón Sticking With ALMS, TV Slate Set
BRASELTON, Ga. – The renewal of Tequila Patrón’s presenting sponsorship and the announcement of the 2013 television schedule for the American Le Mans Series presented by Tequila Patrón highlighted today’s annual “State of the Series” address by ALMS President and CEO Scott Atherton.
Atherton’s presentation to ALMS stakeholders, marketing partners and media at Road Atlanta preceded Saturday’s 15th running of the 10-hour/1,000-mile Petit Le Mans powered by Mazda – the Series’ season finale.
Tequila Patrón, the ALMS’ presenting sponsor since 2010, will retain its status through the 2013 season before the Series merges with the GRAND-AM Rolex Series as a unified racing body in 2014. Tequila Patrón originally joined ALMS as an official marketing partner in 2009.
“The continuation of Patrón Spirits’ presenting sponsorship of our Series is great news. I want to personally thank Chief Marketing Officer Matt Carroll and President and CEO Ed Brown, for Patrón’s commitment to our Series. This confirms a fifth year of our partnership and ideally positions everyone involved for a long-term future together with the unified series,” Atherton said.
“We are really pleased to extend our partnership as the presenting sponsor of the American Le Mans Series for the 2013 season. Our company’s relationship with the Series is one of outstanding mutual benefit, and it is only fitting that we officially solidify our continuing commitment to being a hand-in-glove partner with such a world-class sports car racing organization,” Carroll said.
The 2013 ALMS season also will feature a mix of races on ABC, ESPN2 and SPEED. Eight of its 10 events will air across the ABC and ESPN2 broadcast/cable television platforms. SPEED is set to deliver live coverage of the season-opening Mobil 1 Twelve Hours of Sebring Fueled by Fresh From Florida, with the same to be confirmed regarding the cable network’s coverage of the Series’ season finale, Petit Le Mans powered by Mazda.
For all eight of the ALMS races that will air on ABC or ESPN2, qualifying sessions and race coverage will also stream live on ESPN3 and the WatchESPN app throughout the U.S., and internationally via ALMS.com.
“The Series’ partnership with ABC and ESPN2 has been a very strong one, and we are delighted to again be able to deliver these superb racing experiences for our fans across ABC and ESPN2’s powerful television and digital media platforms,” Atherton said. “As well, with two-hour television windows not adequately able to provide our fans with the comprehensive coverage they want and expect from our two longest endurance races at Sebring and Road Atlanta, we are pleased to be able to deliver those races on SPEED and ensure stellar exposure opportunities with a superb network devoted exclusively to motorsports.”
Also in his State of the Series presentation, Atherton addressed the ALMS’ continued commitment to providing superb fan engagement experiences; posting growth in its business development enterprises, including increased manufacturer involvement and racing class enhancements; and extending progress in the Series’ global-leading Green Racing initiatives. He also provided a detailed update about leadership and administrative advancements regarding the ALMS/GRAND-AM merger.