Pirelli Sponsoring SCCA World Challenge
TOPEKA, Kan. — Pirelli Tire North America has become the title sponsor of the SCCA-sanctioned World Challenge Championships.
The five-year agreement, which includes a fully integrated sponsorship program, race entitlements and in-market activation, will see the series rebranded as the Pirelli World Challenge Championships.
WC Vision, the managing arm of the Pirelli World Challenge Championships, announced Pirelli as the exclusive tire supplier for the three World Challenge classes in October.
“Pirelli Tire North America is proud to be the exclusive tire supplier for the Pirelli World Challenge Championships,” said Pirelli Tire North America’s Vice President of Marketing, Motorsports and Original Equipment Tom Gravalos. “This is a highly competitive racing series, and it will help drivers, teams and fans develop a strong, positive relationship with the Pirelli brand.”
“Our colleagues at Pirelli have been very professional to work with in coming to the agreement on the partnership,” said WC Vision Director of Operations Scott Bove. “It’s a testament to their entire organization and helps one understand how they are a premium tire manufacturer. They care about their customer. Our competitors have been asking for a racing slick for years and Pirelli is able to do this.”
The 12-race 2011 Pirelli World Challenge Championships season begins on the Streets of St. Petersburg, Fla., March 25-27.
Short URL: http://www.nationalspeedsportnews.com/?p=27553
Posted by NSSN Staff
on Mar 16 2011 Filed under Latest Headlines, Road Racing, SCCA.
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