Mobil 1 Partners With World Of Outlaws
CHARLOTTE, N.C. – Mobil 1 has been named the official racing oil of the World of Outlaws and DIRTcar as a part of a new technology partnership.
The partnership not only expands ExxonMobil’s presence and leadership in motorsports, but will enable a deeper technological connection between Mobil 1’s engineering team, dirt track teams, racers and engine builders.
Building upon its more than 35 years of experience working with premier racing series and teams, Mobil 1 Racing oils will be featured at all World of Outlaws events including the World of Outlaws STP Sprint Car Series, Late Model Series, DIRTcar Summer Nationals and Super DIRTcar Series. To support the series’ teams and racers, Mobil 1 is introducing a traditional contingency program with a specific focus on rewarding engine builders who provide their customers with the performance benefits of Mobil 1.
“The Mobil 1 Racing team works hand-in-hand with motorsports teams around the world, not just to win races, but to develop industry-leading technologies through testing Mobil 1 lubricants in the most demanding environments possible,” said Artis Brown, global motorsports manager at ExxonMobil. “With dirt tracks making up more than 70 percent of all race tracks in the United States, this partnership with the World of Outlaws and DIRTcar will allow us to further build upon the race-proven technology of Mobil 1 Racing oils with the competitors at those tracks each weekend.”
Since 2011, Tony Stewart Racing has served as an important technology partner for Mobil 1 inside the World of Outlaws. The team fields a roster of the sport’s top champions including five-time World of Outlaws STP Sprint Car Series champion,Donny Schatz and 20-time champion Steve Kinser.
“The World of Outlaws and DIRTcar Racing have a rich and storied past with many champion Mobil 1 drivers, so having Mobil 1 come on as an official technology partner with DIRTcar HP was a natural progression for us,” said Ben Geisler, chief marketing officer at the World of Outlaws and DIRTcar. “This partnership with the Mobil 1 Racing team will allow our engine builders, racers and teams to get the most performance out of their engines, which produce more than 850 horsepower and operate in one of the harshest, most demanding and competitive environments in all of motorsports.”