ARCA Confirms 10-Race Television Slate
INDIANAPOLIS – Officials from ARCA and FOX Sports Media Group jointly announced at the International Motorsports Industry Show the 2013 television schedule for the ARCA Racing Series presented by Menards, comprised of 10 events to be televised live or on a same-day delay on SPEED.
The 2013 ARCA television schedule will open on SPEED on Feb. 16. Live flag-to-flag coverage of ARCA’s 50th consecutive annual event at the world-renowned Daytona Int’l Speedway will begin at 4:30 p.m.
Other events scheduled for live and/or same-day SPEED coverage in 2013 include races at Talladega Superspeedway on May 3; Toledo Speedway on May 19;Pocono Raceway on June 8 and Aug. 2; Michigan Int’l Speedway on June 14; Chicagoland Speedway on July 21; Iowa Speedway on Sept. 7; Kentucky Speedway on Sept. 20; and the season finale at Kansas Speedway on Oct. 4.
ARCA’s relationship with SPEED reaches back to April 20, 1997, when the network (then Speedvision) covered the ARCA Racing Series race at Indiana’s Salem Speedway. Since then, SPEED has aired 198 ARCA Racing Series events.
Year-over-year broadcast ratings spiked in 2012, highlighted by substantial improvements in key demographics. The full season of the ARCA Racing Series finished up +22 percent with households (0.44 vs. 0.36), one tenth or +31 percent with males 35-54 (0.42 vs. 0.32), and +50 percent with males 18-49 (0.24 vs. 0.16) from 2011.
Sweetening the solid story with males 18-49, nine out of 10 races were up year-to-year during the season. Additionally, this was the second most-watched season of ARCA in terms of total viewers since SPEED began subscribing to ratings in 2002 (P2+ impressions), averaging 464,000 viewers for the season; the most-watched season was in 2010 with 608,000 viewers, featuring Danica Patrick’s stock car debut).
Excluding the February Daytona race, which was down year-over-year, it was the most-watched season of ARCA on SPEED since the network began subscribing to ratings in 2002 with 363,000 total viewers.