ARCA Extends Television Contract
KANSAS CITY, Kan. – Officials from FOX Sports Media Group (FSMG) and the Automobile Racing Club of America (ARCA) have announced a multi-year extension of the current television rights agreement between the two groups, with a minimum of 10 ARCA Racing Series presented by Menards events televised either live and/or same-day delay each season.
In 2013, ARCA television coverage begins with the waving of the green flag on the series’ 50th appearance at the world-renowned Daytona Int’l Speedway in February.
“ARCA has a very supportive group of race fans, and for over 15 years they have turned to us for their television coverage,” said Scott Ackerson, FOX Sports Media Group EVP, executive producer, and SPEED president. “We now look forward to continuing in that role over the coming years.”
ARCA’s relationship with SPEED reaches back to April 20, 1997, when the network (then Speedvision) covered the ARCA Racing Series race at Salem Speedway. Since then, SPEED has aired 197 ARCA Racing Series events, with tonight’s season-ending Kansas Lottery 98.9 scheduled as the 198th.
Year-over-year broadcast ratings have spiked by 24 percent in 2012, highlighted by substantial improvements in key demographics.
“We’re very encouraged by the completion of this deal,” said ARCA president Ron Drager. “Fox Sports Media Group has shown its commitment to motorsports in a significant way this week, and we are especially pleased to make this announcement at the season finale to create some momentum as we move forward into 2013.”