Menards Extends Agreement With ARCA

Frank Kimmel (44) tries to hold off Grant Enfinger during Saturday’s ARCA event at Mobile Int’l Speedway in Irvington, Ala. Menards has extended its presenting sponsorship of the series. (ARCA Racing Series Photo)

TOLEDO, Ohio — Menards has agreed to extend its presenting sponsorship role with the ARCA Racing Series, including an official company sponsorship.

Menards will also sponsor the Menards 200 ARCA Racing Series event at Toledo Speedway for a fifth consecutive year.

“We are proud to once again sponsor the ARCA Racing Series and look forward to another interesting season,” said Jeff Abbott, promotions manager and spokesman for Menards. “We appreciate all the loyal Menards customers who continue to make us their choice for home improvement. Our relationship with vendor partners Ansell Gloves and Scott brands and customers allows us to remain involved with ARCA. We are both excited and grateful for this opportunity.”

“Menards motorsports sponsorship program in ARCA is pretty complex, but in its simplest terms, it is a business-to-business relationship between a retailer and its vendors,” said Mark Gundrum, vice president of business development and corporate partnerships for ARCA. “The end result is increased product sales for the vendors, business for Menards, and a promotional program for both.”

 

Posted by on Mar 13 2013 Filed under ARCA, Latest Headlines, Stock Cars, Top Stories. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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